Testimonial content
HongchuaLayout
Heading 1
Subheading – Why should I care?
Important Tips
- Use an image which supports the text (& vice versa)
- Unsplash (great place to start for images)
- Freepik (if you can’t find on unsplash – try here)
- Shutterstock (perfect for very specific businesses)
- Crop your Hero Image to around 1600 x 900 px on Fotor.
- Plan your images accordingly – think about where you’ll put your text.
- Ensure text is visible with enough contrast by using overlay colours, gradients or text shadows.
About/Mission/Story
Explain your story about your company. What you plan to do, Who you plan to help. How many customers you’ve served. How long you’ve been in business. If you are a team of one – don’t worry! tell them they will get to work 1-on-1 with you. What’s your mission? How are you different? What do you specialise in?
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Services/Products
What services or products you offer? If it’s a product, then list out the top 3 benefits and expand how it helps them. You can also link these to another page with further explanation. Having internal links to other pages – helps pass link juice to your other pages which help those pages to rank higher in search.
Using custom icons and illustrations is going to take your website from a 6/10 to an 8/10.
Tip: ensure the icons are the same style, line width and size. Either keep it neutral coloured or use the colours from your colour palette.
Process/How it Works
Describing how your process works or how to create something will help your customers understand the value in your product or service. It also helps eliminate fear of the unknown and the content helps you get found in search.
Understanding
Learn about your audience, competition and one-self.
Wireframe
Learn about your audience, competition and one-self.
Build
Learn about your audience, competition and one-self.
Design
Learn about your audience, competition and one-self.
Typography
Learn about your audience, competition and one-self.
Colours
Learn about your audience, competition and one-self.
Images
Learn about your audience, competition and one-self.
Details & Depth
Learn about your audience, competition and one-self.
Layouts
Learn about your audience, competition and one-self.
SEO
Learn about your audience, competition and one-self.
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Examples of Work/Gallery/Before & After
Your customers want to see work that you’ve done. This could be a before and after. It could be a portfolio. Or it could be a case study.
Testimonials
Let your visitors know that you can be trusted with reviews from happy clients. If you don’t have testimonials, offer free work or discounted work.
FAQ
This helps your customers find answers, without asking. Saves you time and also the customers time. It’s a must have for any website.
Call to Action
In each of the sections above we are educating and building trust with your visitors so that they want your product or service. Now that they are ready, make it easy for them with a call to action.
